Stonegate Communications, Inc.
An Affiliate of Mary's Media Foundation

Marketing, Creative, Media and Consulting

Consulting - Client/Agency Relationships:

Stonegate also offers a unique consulting service which works to enhance and strengthen the working relationship between clients and agencies.

We believe changing agencies should be an absolute last resort because we know longevity with good agency partners works. Ask people at Procter and Gamble, Ford or Pepsi or countless others who have taken the long view with their agencies. Just like the stock market over the past fifty years those who hung in there did well! Bumps in relationships are unavoidable but if you've chosen a quality resource it is often worth the effort to work out your differences.

There are very specific reasons agencies and clients don't get along. Most can be easily overcome because the same mistakes on both sides (client and agency) repeat themselves, just like history. They almost always involve unfulfilled expectations, some reasonable, some not, However, most of these disappointments can be avoided with regular reviews, evaluations and dialogue between client and agency. Its worked for P&G, it will work for you.

I know how to fix these problems so they stay fixed. I have had thirty years to find solutions and would like to share them with you and your colleagues. I promise it will save you time, money and aggravation on the downside and enrich your agency relationship, marketing and creative output, frame of mind, and profitability on the upside.

Remember, divorce can be very expensive and time consuming but is easily avoided once both partners agree to some very reasonable expectations.

(c) Copyright Mary's Media Foundation 2001